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It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

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Definitely B2C. The users more active on popular channels are generally individuals so I think it would be better for B2C. However, it depends on particular channels like Linkedin can be considered as focused more towards B2B.
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602 Communications offers the very best corporate social responsibility consulting services for different business models to form better sustainability with planning, training, managing and implementation.

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