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Nowadays, traditional advertising has taken a back seat, not only because of the advancement in innovative and digital technology but also because of the prevailing competition and challenges among contemporary marketing organizations. Thus, it has become very essential to hire an advertising agency that can offer competitive edge to your business goals. But, at the same time, with so many advertising agencies out in the market, it is really a tricky task to figure out the best firm.

3 Answers

+1 vote
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0 votes
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It is important to determine first what services you really need. There are advertising agencies that offer a complete package, while there are some that focus/specializes in one field. Aside from this, know their long-term maintenance plan.
0 votes
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Yes, You're right. Digital marketing is replacing over traditional marketing. Being effective and measurable in nature, people are moving towards digital marketing concept. It is also a cost effective and goal oriented. One can have reports on all campaign and its effect.

But still you want to go for traditional marketing, and if your marketing goal is local market, then select popular advertising agency in your area.

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