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The factors that Google considers are keywords in URL, Title, Text, Domain age,Number of visitors etc.It keeps updating the factors for page ranking. The companies that provide SEO also should update accordingly.If we get services from such a concerned company then we can definitely make SEO to be effective.I have used the SEV(Search Engine Visibility) from http://www.tucktail.com as they provide keyword and suggested topics,submit the site to over 100 search engines and also provide reports which eventually improved my website traffic.

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Here are the top 3 SEO software I have used:

Advanced Web Ranking - http://www.advancedwebranking.com
AWR has an entry level version of the desk top software for $199 that will help you get the info you need to get higher in search engines. There is also a cloud version if you want to work completely online using a web browser.

Web CEO - http://www.webceo.com
Also good desk top software with a lot of options.

traffic travis - http://www.traffictravis.com
A good program with some interesting data. The free version is good for webmasters with only a few websites. A good solution for small website owners to get valuable data about their website position.
0 votes
what is suggest you not use tools do it manually for long term profit. tools may help you in ranking but there is chances for spam and that will be negative for your website in future.
There are lot of software available to get the higher rankings.  Choose your software according to your budget

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