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At an annual sales conference, sales team is complaining about not having differentiating features in company’s products. Vice President Sales says that while he will surely take it up with the Product Development people, “The real differentiation in the eyes of the Customer happens due to the creative selling by an individual salesperson”. He goes on to explain how it can be done by following DAPA method of selling. If you were in his place how you would explain what he means to sales team?

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