Nowadays, because of the popularity of social media, many people create their accounts within these sites for many reasons such as for communication and sometimes for business. Because of the flock of people in these platforms, it creates a perfect place for business marketing.
Before thinking about a marketing strategy, you must first reflect a site that is suitable for your business. For instance, if your target market is the general public, then Facebook might be the right choice. If its the millennials and the generation Z, twitter and Instagram might be a better choice. Its about locating your target market.
Once target market is located, make sure to utilize the social media site's unique attributes as an advantage in marketing your business. One strategy is joining specific groups to directly be visible to your targets. Also a scheduled posting is an effective strategy to appear regularly in your audience' newsfeed but not in an annoying way.