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Product market research is a method of collecting information about your general market, competitor & rivals, customer preferences, and other demographical data. Traditionally, product market research involved the usage of study groups, observational studies, in-depth interviews, surveys, and other tools. With the advancement in the digital world and mobile technologies, product research is evolving and allowing companies to take the advantage of a huge amount of information available through the Internet. Currently the popular practices include social media research mobile surveys and bulletin boards or forums
asked Sep 26, 2019 in Finance by Product market research

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