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Product market research is a method of collecting information about your general market, competitor & rivals, customer preferences, and other demographical data. Traditionally, product market research involved the usage of study groups, observational studies, in-depth interviews, surveys, and other tools. With the advancement in the digital world and mobile technologies, product research is evolving and allowing companies to take the advantage of a huge amount of information available through the Internet. Currently the popular practices include social media research mobile surveys and bulletin boards or forums

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