+2 votes
in Online Marketing by
I would like some tips on how google's search algorithm works and some guide about getting my site to rank better in the unpaid search results.

2 Answers

0 votes
The Google search algorithm is a formula that Google use to determine what links will display when you do a search. The original concept was that it would rank a web page by how many other pages are linking to it. The more often a a page was linked to from other pages the more popular that page was seen to be giving it a higher search ranking. This formula has become a lot more complex over the years and many more variable are accounted for and many are are kept secrete.

They do not make every detail about their search algorithm public but there is a lot of information available on Google's internal blogs and help pages within their website.

if you want third party information there are a lot of SEO and Internet technology bloggers who write about the changes Google have made to their search algorithm over the years and they often cover issues including the impact it has had on search rankings.

Some basic tips I can give you to improve your search engine ranking would be to know your targeted keywords, keep your articles on topic and related to those keywords, use image title tags to include your keywords and a good meta description related to or including those keywords and use H1 heading tags with your keywords in them. This will get you off to a good start but you may also want to consider using SEO software to help provide precise information to improve the search rankings on your site.

Keeping your site updated with new content and articles that will interest people who visit your site can help show search engines your site is active so keep that in mind too.
asked Mar 27, 2015 in Online Marketing by Craig Juarez What Is SEO?
0 votes
"""""" Select Your Best Web Designer for It Can Make or Break Your Online Business"""

It is negative thinking to say that as of today more than 1 billion websites have been floated; and thus Internet Marketing has become heavily competitive. Instead, the positive side is there are billions of consumers out there, spread in all the countries of the world, as never before. This excellent opportunity can be used to your business advantage. How formidable it is?

If you are really bent upon meeting with success online, and stave off the challenges posed by your competitors, you have to act smart and select the right web designer, from among the numerous web development services. Only this will create your website that fulfills the objectives of a successful website.

Selection criteria for a best web designer:

There are lots of web designer services online. So you should determine first what you are looking for. If you want a demographic-specific web developer, start your search accordingly. For example, if you want to locate a website developer in any part the world, narrow down your search only to that country. (Here is interesting information relating to web development. Singapore Government offers liberal Grants under Productivity and Innovation Credit Scheme - PIC - for business community, to offset the expenses relating to designing and development).

While making the search for web designer services, the main focal points should be -

- Whether they are affordable?

- Can they create websites that stand out?

- Will their designs perform?

- Will the website be found by visitors?

- Whether the Website Design will reward expected results?

- Whether the website development services provides comprehensive services?

Now let us see each of the above questions in detail.

Affordability of web development:

In any business, including online business, cost consideration is vital. You cannot pour out money blindly in the initial stages, if you want to be successful in any business. Online business starts with designing an eye-pleasing, clutter-free, purposeful and technically-sound website. Your website is your online business address; a shop-front; it is the place where you have to take back your Return on Investment (ROI) from.

The web designer you select should be able to create a website, which has all the above qualities; and yet the prices charged should be comparably competitive, if not cheap. You cannot compromise on quality for "cheaper" web designer. So check and compare the cost the prospective designer is charging, with other website designer services and select the best.

Your website should stand out:

Anything that is out of the ordinary catches attention easily. Instead of drudging into the old and

worn-out path, your website should be innovative, consumer-oriented, and should be truthful and

down-to-earth on its approach and activities. Simply put, your customers should love your website.

Create a Performing Website:

The website's performance is gauged by its simplicity and functionality. Your web designer should

take care to see that your website functions well after uploading online, and should continuously

monitor its performance always. Fixing up defects and glitches should be done then and there and

consistently. They should be available for contact 24 hours every day.

Accessibility of web visitors:

Today Responsive Website is the buzz-word. It means visitors from all countries through sophisticated

servers and computing devices, including billions of Smart Phones should easily access the website,

 in macro-seconds. Only the web designer can make it possible by proper coding and programming

the website design efficiently and effectively.

Result-oriented Design:

Web-visitor traffic is diverted to your site through Search Engines. The crawlers of popular Search

 Engines pose many challenges to web designer services, in creating a website that gets the

immediate attention of these crawlers. Then only they award high ranking, pick the website-link and

publish it on the top-page of Search Engine Indices.

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