SEO is an organic way to get your website rank in the search engine results page.
Fundamental Principles of SEO:
1. Backlinks, Keywords
2. Content optimization works
3. User experience
4. Mobile responsive design
5. Page Speed
SEO is important for any business because Organic Search Is Most Often the
Primary Source of Website Traffic.SEO builds quality backlinks, optimized content, and website.
If SEO is good then it leads to better user experience. Local SEO increases engagement, traffic, and conversions. Though SEO is a long term strategy it is relatively cheap with comparative to SEM.
For the best SEO services: