Just consider how LinkedIn enables you to:
Discover new prospects and leads via the SmartSearch feature: LinkedIn’s advanced search feature provides a fast and easy way for you to find new prospects and leads who are most likely to respond positively to your messages. Learn to maximize the fields to your advantage—if for example, you are looking to connect with decision-makers in your specific niche and industry, you might want to narrow down your search by using the following fields:
Title: Marketing manager
Relationship: 2nd connections & Group members (this way, you already have an existing connection with your prospect)
Function (This filter is only available for premium accounts): Manager
Seniority level: (Available only for premium accounts): Manager, VP, or CXOTry it today, you’d be surprised at how specialized and narrow your final list of prospects turn out to be. This is a powerful tool that allows you to target specific people with customized content that are likely to catch their interest.