SEO (SEARCH ENGINE OPTIMIZATION) as the name implies optimizing our website according to the search engine conditions so that our website will be visible to people who search for our product/service. SEO is divided into two factors and they are
I) On-page activities
ii) Off-page activities
On-page Activities
In on-page activities, we will work on our website according to the rules set by the search engine(Google) so that our website will be shown on SERP(Search Engine Result Page). Following are the thing we will be doing on our website
1.Publish high-quality content
2.Optimize page titles and meta descriptions
3.Optimize page content
4.Headings and content formatting
5.SEO Images and other multimedia elements
6.URL optimization
7.Internal links
8.External links
9.Page loading speed
10.Mobile-friendliness
Off-page activities
Here we mainly focus on creating the digital footprints of our site.This can be done by
1. Creating Shareable Content
2. Influencer Outreach
3. Contribute as Guest Author
4. Social Bookmarking Sites
5. Forum Submission
6. Blog Directory Submission
7. Article Submission
8. Question and Answer
9. Video Submission
10. Image Submission
11. Press Release
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. there are two types of SEO i.e ON-PAGE or OF-PAGE
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
WHAT IS SEO?
Search Engine Optimization (SEO) is the system wherein a website is optimized and ranked on top by following the algorithms of search engines. In simple words, SEO is the tool that improves your website, customizes the online contents, allows more website traffic, and makes your website reach the peak of any search page.
Search engines like Google, Yahoo, Bing, etc are where we search for anything. As we type and search a keyword, the search engine starts displaying the most relevant websites related to what you searched for. Most people click on the first few website links on the first page, consequently, the goal is to appear on the first page and in the top 5 list.
SEO helps a website to appear on the first page which creates a higher clicking possibility that results in more viewers for a website. As visitors expand, there will be an increase in website traffic and this is how you gain more clients for your business/company/online shop/blog, etc.
TYPES OF SEO
There are several types of SEO solutions depending on what your website needs, here are some of them:
Local SEO: Specially optimized for local visibility in the search engine based on local area searches. It helps local businesses appear on top while searching for relevant content, such as “Interior designers” near me, or “Plumbers in my area”.
Ecommerce SEO: Helps increase sales on your eCommerce website, improves product optimization, gains more customers and brand awareness.
Technical SEO: For all kinds of businesses that require scale marketing success, backlink analysis, image optimization, etc.
SEO Analytics: Basic analytics, google analytics, tag manager, reports, and insights.
WHY IS SEO IMPORTANT?
Ever wondered why your website is not getting sufficient visitors? You may have enough content, attractive images, ads, satisfactory services, etc, however, they are in vain if your website isn’t visible.
Your business website needs to get audiences, otherwise, there are fewer possibilities of growing online; you can have a perfect company, services, and experience but how do you attract customers?This is why SEO is important.
Search Engine Optimization helps your website appear on top and make it visible to millions of people, as you get more viewers, your chances of growing increase, you get increasing customers every day.
People start by searching for something they need, be it general information or some kind of service. SEO is the only process that helps those people know your business and connect with your website. Therefore, once they search for a construction company, skincare products, electronics, clothing, healthcare, or any other needs, they directly connect with your services.
