"SEO" stands for search engine optimization. The term refers to the process of improving your website so that it shows up when people search for products or services related to your business on Google, Bing, and other search engines. The more visible your company's pages are in search results, the more likely you are to attract prospective and existing customers.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.