SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via organic (unpaid) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
What Is SEO?
SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
Let’s start by asking an obvious question: what exactly is SEO? Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
Good SEO involves many different activities, such as:
Identifying relevant keywords with good search traffic potential
Creating high-quality, useful content and optimizing it for search engines and for users
Including relevant links from high-quality sites
Measuring the results
These days, SEO is considered an essential marketing activity.
When people search for products or services related to your business, it's a way to improve the visibility of a business website in search engines. According to research and search pattern statistics, organic traffic is saved by this SEO strategy because it is the best way to increase the number of visitors to the site. This is done to maximize the productivity of businesses running online on the Internet.