Hi everyone, I'm a local business owner in Australia, who needs advice from someone who has the knowledge about SEO. Is it feasible in E-commerce? I'd love if you guys share your thoughts about how it can be relevant to my business. Thanks in advance! - Allesandro
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1. Improve your company's image That should be sufficient enough to start a new website and start selling online. This is a very important point considering that without any website, blog, or online presence, potential clients can start to think about how serious you are about the business. Today, companies of all sizes and industries are establishing a successful online presence. If you don't have an online presence (and no professional to boot), your prospects will take you seriously and you will lose business to competitors that have an effective online presence. To be honest you need to have an online presence because your prospects and customers are expecting it from you. Advertisement 2. 24/7 365 hours availability After some fast-food restaurants, grocery stores and gas stations operate 24 hours a day, this is impossible for most businesses. That is, without the Internet. The main advantage of having an e-commerce website is that your clients and prospects can read about your products and order anytime - day or night. On regular business days or holidays. Imagine what it could do for your business if it was open 3-4 more times. Even if you have a typical offline service type of business, you can build leads and searches while you are off, and follow up with those prospects and customers once you open the next day. Many people will want to do their research when your office or business is closed but can manage your website and answer the questions of your 2/47 salesperson and build leadership (or sales). 3. Better customer support The Internet allows you to answer questions, provide sales webinars, and solve customer problems - without wasting any of your time. Create a video, a product featured sheet, or an FAQ (Frequently Asked Questions) section once and you can direct clients to that information year after year. Not only does this save you time, but it will also provide you with better service. Your clients and prospects are looking for specific information such as: Advertisement Before they decide to buy To resolve any issues with existing purchases Do alternative research before making a purchase decision With an online presence, you can give them what they are looking for and only when they are looking for it. This means fewer phone calls, including technical questions and more sales. You can spend more time on revenue-generating activities for your business and less time handling common customer service issues. Email marketing is one of the most effective ways to develop a relationship and increase sales. 4. Very low start-up costs Starting online means spending very little on startups. There are no buildings for you to build, no vehicles to buy, and some people (if any) to rent. Just build your site and start selling. If you are already selling offline, the conversion can be very smooth. The products you know and the supply you have are good, the same products you continue to sell. Leaving your company online simply gives you a new source of customers. The reality is that you can outsource a lot of technical things and even things like social media marketing. Most of your competitors are doing it in a shoestring while you can spend thousands of dollars developing the best websites and e-commerce solutions. A good website can be simple and designed for very little money. Using a free platform like a self-hosted WordPress blog and a professional quality premium theme (Using 70 - $ 200) you can create a professional site by yourself build some web hosting companies provide free site-building tools With a good WordPress theme, you can design your own site and do it with (almost) no coding. Expect to pay anywhere from a few hundred dollars to a few thousand to get started on a glittering budget. Initial costs include web hosting, WordPress themes, domain names, and email marketing autoresponder services. Once all of this is set up, it can be run on virtual autopilot. You can update yourself regularly or pay someone to update you as needed. 5. The Internet was created for business The beauty of the internet is that your potential clients (s) can literally stay one click away from your online store. Through the Internet, you can now educate, guide, and solve clients' problems. You can accept orders and payments and receive them directly in your inbox. You'll want to learn about new effective and low-cost ways to drive traffic to your website; The more people who find you online, the more leads and sales you will get. In the past when many people were hesitant to do business through the internet, today it is as common as swiping a credit card in a physical place. 6. Live / Work from anywhere Is the long winter getting you down? Tired of the endless heat and humidity where you live? Taking your business online gives you the ability to gain location freedom so you can live and work from anywhere; You don’t get stuck in a physical position. As long as you have a strong internet connection you can live virtually anywhere while running your own online business. Many people live on one continent, with their hosting on another and their warehouses on another. The world has become too small and you can take advantage of it. You can even travel to the Caribbean or South America to enjoy the low cost of living while doing business online. With few exceptions, the Internet reduces your need to "stay" somewhere. Stay where you want to be and let your business adapt to your lifestyle instead of your other lifestyle. There are some notable exceptions, such as landscapes, surgeons, and home painters who have to be in a specific place to perform their work. Of course, just as appealing as all of these terms, having an online business is not for everyone. There are a number of reasons why you shouldn't start an online business and keep your day job or traditional business. 7. Reduce operation costs Only a single job can make a significant difference in cost savings. For example, ordering online reduces the need for customer service staff. With extensive sales and product information online, you will only receive purchase orders and payments via email or in your database. The number of staff can be reduced, thus office space and related office expenses. A really good sales video, sales letter, or online webinar presentation can replace a full-time sales center. Using different online service providers you can now take all aspects of your business such as online purchasing, billing, order fulfillment, and shipping. Other activities may include pre-aware customer services - such as answering client questions through the FAQ department or customer forum. . Notice the global market With your brick and mortar business, you are limited in the number of people who can visit you at any time, let alone find you. With a good website, you can literally have thousands, even thousands (even millions) of people visiting your online store at once. Imagine the potential of your company, if you could reveal your products and services to an unlimited number of interested people. Being able to have thousands of visitors and they actually have two different things. The success of an online business depends on any offline business: the same thing as marketing. Learn how to increase blog traffic. Content marketing is a great way to increase traffic to your site / online store. Social media can be a powerful and cheap (free) way to drive potential on your site. If I don't think mastering the art of copywriting is one of the most valuable skills you can learn to drive sales. 9. Increase company response The Internet allows you to place offers, purchase orders, purchase confirmation orders to your clients instantly in most cases. Online stores will process orders and confirm them to clients. In the old days, purchase orders were called, mailed or discarded. Depending on the workload of sales staff, it may take hours or even days to process the order. With a suitable online store application, you can automatically track inventory, sales numbers, outstanding orders - everything. Quick response time means happier clients and less administrative work for you. Here are some of the most powerful reasons why you should take your online-offline business. Whether you have a service provider that needs to be in a specific location or has the ability to transform your brick and mortar business into an online e-commerce website; The Internet is a powerful tool for reaching more prospects and converting them into worthy leaders and customers; Many processes run completely automatically.